This year, I filed my taxes online with H&R Block, for the third year running. I have to admit, they've got me hooked: Switching to another online-tax provider would add too much time to the already burdensome task of doing my taxes.
My employer's parent company, Time Warner, used to have a sweet deal where we got free online tax preparation; all I had to pay was $9.95 for e-filing my state taxes. The regular online price was $29.90 for both. Well, this year, I was hit by clicker shock: The discount was gone, and the total came to $44.90. The website was just as convenient as last year -- by no means was it 50% better. If anything, I'd expect H&R Block could cut the price and still profit, since it can amortize most of the set-up cost and negotiate lower hosting and bandwidth fees.
But that's not the point, really. H&R Block knows I'm unlikely to switch now that they have my records, so they'll see how much they can get out of me. There's a company that knows how to maximize its tax benefits.