Here's my latest Future Boy, My Own Private Internet. It is about social search and startup Activeweave, and the idea that perhaps we can get more relevant search results if we only knew what our friends and people we trust have already found. Excerpt:
The idea with personalized search is that any page that you've bookmarked, tagged, or even looked at in the past (that is relevant to a search) will come up at the top of the results page. The idea with social search is that any page that anyone in your social network has ever highlighted in the past will also come up.
Update: I've been informed that Pluck also has a Web-tagging service that is already up and running called Shadows It follows you around as you surf the Web and lets you create shadow blogs attached to specific Websites. Check it out and let me know what you think in comments.
. . .But what if we took this notion of a personalized and filtered Web one step further? And what if we didn't have to return to these centralized search engines and portals, and instead our tags, bookmarks, and comments, and those of all the people we trust, somehow surfaced naturally as we surfed the Web?