In our next issue, B2.0 is publishing it's first-ever list of "50 People Who Matter Now." This is our take on who is creating the most change in the business landscape. As we explain:
In assembling this list, we emphasized one key question: What have you done for us lately? We also considered its important corollary: What will you do for us tomorrow?
It includes big shots like Rupert Murdoch (No. 4), Ray Ozzie (No. 10), and Mark Hurd (No. 19), as well as emerging big shots like YouTube co-founders Chad Hurley and Steven Chen (No. 28) and the intellectual father of Web 2.0, Tim O'Reilly (No. 35). Yes, Steve Jobs is on the list (No. 5), and Sergey and Larry (No. 2), but the top spot goes to you (No. 1), the consumer as creator.
Just to stir things up, we also include a supplementary list of 10 Who Don't Matter (it's pretty harsh, but aren't all lists?)
And yes, all of this is quite subjective, but it is a good starting point to discuss who is changing the world and who is not. So read the lists and then tell us who you think we left off, and why?
Comments are open (Please, no pitches from PR folks. The list is already published).