I interviewed Chad Hurley today for an upcoming story, so I threw in a question about today's report that YouTube is now taking down Comedy Central clips, per Digital Millennium Copyright Act (DMCA) take-down requests. Without commenting specifically on those videos, he told me:
I think people are reporting take downs because they have just noticed them, but this is nothing new to us. We have been doing it for months.
We have also implemented a 10-minute rule on uploaded videos and are streamlining the DMCA process. The DMCA rules do protect us, so we have built tools to automate them. We have been responsive when we receive any request to take down content. We are even expanding on that with our relationships with the labels. We have new ways to fingerprint files by audio, and are letting them control how they want to use their content, as well as developing more ways to verify people's identity. We are not operating any differently.
The question is: Can he come up with new ways for media companies to effectively market on YouTube faster than they can deliver to him those take-down notices?