He wants to spur a movement beyond simple user-generated content to user-licensed content, and claims that Metacafe has a better way of filtering the best content to the homepage than YouTube does. (Each video is vetted by a few hundred people from an army of 100,000 volunteers, and then is subject to a video-ranking system which looks at more than just self-perpetuating initial views). Czerniak says he is getting about 20 million visitors a month, and 500 million pageviews. In this second video (which is 5 minutes long and the audio is choppier, but gets at some deeper issues than the one up top), he explains how Metacafe is different than YouTube:
(You can also download the 6MB file here: Download metacafeb2.mov)
Still, after making two Quicktime movies from my videos (check out those transitions!), Metacafe for some reason was unable to recognize my file type even though it was supposed to. So I had to upload these vids to Blip.tv instead, which had no problem with them. If Czerniak wants to take on Youtube, he might want to pay some engineers to fix his file-compatability engine first before he gets too fancy with paying the audience for its contributions. Don't get me wrong. I love the idea of paying top contributors as a way to give people more incentive to produce better Web video. Just make sure they can upload teh video in the first place. (And, I admit, this could be a technical problem on my end, but if it works on another service, it should work on Metacafe).
Update: Brightcove also today launched its own video marketplace, where it takes 50 percent of the ad revenue associated with your videos, or 30 percent of download fees. So, I guess if you can get more than a $10 CPM on your own, you are better off going with Brightcove. And if you can't, you are better off with Metacafe—assuming, of course, you can drive as much traffic as Metacafe, which is a destination site (unlike Brightcove, which isn't). The video math on the Web is getting complicated quickly. (VentureBeat has more here on Metacafe).
Update 2: Metacafe was having some techical issues with the launch of its Producer Rewards program, but now the videos are up on its site here and here. (I will embed shortly).