Google launched its blog search engine more than a year ago, but only last week did it finally pass category leader Technorati, according to Hitwise. The surge in traffic to Google's beta blog search started in October when Google News began to link to it prominently, but what pushed it over the top is a prominent link on Google's main homepage. When you click "more" above the search box, "Blogs" is the first option.
I still think Technorati returns better blog results, but it is not where I go to first to search for blog entries. Neither is Google Blog Search, for that matter. It's plain old Google. Usually I know the blog I want to search, so I just type in its name and the the search term and more often than not I get what I am looking for. If that doesn't work or I am doing a more general search, then I go to Technorati. The ability to narrow results by blog authority I find very helpful. But for the most part I'm just too lazy, I guess, to separate my blog searches from my regular ones.
I don't think I'm alone, which is not good news for a stand-alone blog search engine like Technorati.
Update: For what it's worth, competing Web-measurement firm Compete.com, says "Not so fast".