Jeff Bezos has lifted some of the secrecy surrounding his spacecraft startup Blue Origin. In a recruiting ploy, it now has a Website showing pictures of a test launch which occurred last November at his sprawling Texas ranch. The cone-shaped spacecraft, which looks like something inspired by he old TV show Lost in Space, is shown in one video to go up 285 feet and then landing again.
This is what Blue Origin has to show after seven years of work. It's not exactly clear what they are doing to get launch costs down compared to traditional approaches. The goal is to create a suborbital vehicle, presumably for space tourism, that could be commercial by 2010. I don't know. I'd rather fly in Richard Branson's Virgin Galactic, which is based on a suborbital spacecraft that has already already flown to space and will be operational much sooner.
Here are some pics from the Blue Origin video (available from the Blue Origin site):