As part of Business 2.0's March issue Next Net cover package, I wrote a feature about the rise of Internet TV, which covers Revision3 (producer of Diggnation), Joost, StumbleVideo, and video search site Dabble. As longer-form and serialized shows begin to be produced for the Web, YouTube's clip culture won't be the only game in town. Excerpt:
Call it TV 2.0, Net TV, or whatever you like: The building blocks of a new Web video industry are falling into place.
New forms of programming and distribution promise viewers an infinite menu of content, new advertising models are in the works to funnel all that new viewing behavior into streams of cash, and new search technologies are stepping up to, as [Digg and Revsion3 CEO Jay] Adelson says, "help you choose what you want to watch, when you want to watch it, and where you want to watch it."
The idea behind this latest foray into Web television is simple: All it takes to draw a decent-size audience these days is a videocamera, some computers, and a bit of talent.
One of my favorite tidbits from the story is that when Diggnation co-anchor Kevin Rose recommended a special Diggnation sampler set of Adagio tea, the online tea site sold $100,000 worth of tea (which represented a 25 percent boost to monthly sales). Talk about the power of product recommendations.