Barry Diller's InterActiveCorp (IACI) is dropping DoubleClick as a supplier of online ads for its properties like Citysearch, Evite, and Match.com. Instead, it's going with Atlas, a division of aQuantive to serve up ads to its collective audience of 60 million people. DoubleClick, of course, might be sold to Google (GOOG), if the deal can pass the government's scrutiny. And aQuantive is being bought by Microsoft (MSFT).
Losing the IAC account cannot be going over too well at Google HQ. But with IAC also owning competing search engine Ask.com, what did they expect? Barry Diller picked his poison, and decided he is better off helping Microsoft than Google.