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August 10, 2007


Marc Cohen

In his famous article "Marketing Myopia" Professor Ted Leavitt described the buggy whip industry and observed that no amount of product improvement could prevent the evaporation of the industry.

The record industry is on its way to becoming a new buggy whip industry. Eliminating DRM is the kind of ineffective product improvement Leavitt described.

The industry needs to reinvent itself is a free, ad-supported medium.

Check out the Ad-Supported Music Central blog:http://ad-supported-music.blogspot.com/

Alag Arasan

Am I missing something here. If every thing of value is given away free in return for ad support, just what is it that the supports the ads? Just Cars and grocery?

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