The blogoshere is abuzz with a leaked memo written in October by Yahoo senior VP Brad Garlinghouse dubbed the Peanut Butter Manifesto. In it he warns that Yahoo is spread too thin and is all over the place. Excerpt:
We lack a focused, cohesive vision for our company. We want to do everything and be everything -- to everyone. We are scared to be left out. We are reactive instead of charting an unwavering course. We are separated into silos that far too frequently don't talk to each other. And when we do talk, it isn't to collaborate on a clearly focused strategy, but rather to argue and fight about ownership, strategies and tactics.
Our inclination and proclivity to repeatedly hire leaders from outside the company results in disparate visions of what winning looks like -- rather than a leadership team rallying around a single cohesive strategy.
I've heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.
I hate peanut butter. We all should.
We lack clarity of ownership and accountability. The most painful manifestation of this is the massive redundancy that exists throughout the organization.