In this week’s episode of The New Disruptors, I visit everybody’s favorite Web-animation comedy team, the brothers Evan and Gregg Spiridellis, better known as JibJab. They show me their latest Web video creation, a new series called Starring You that is about to launch later this month (that’s a scoop folks).
Starring You is not just another funny, viral video with singing presidents. It is a software-entertainment product. You can upload a picture of your head, mark the jaw lines with an online app, and become one of the characters in a slick, professionally-produced JibJab video.
Since the application is not up and running yet, I sent the jibJab brothers a picture of my wife, Nadia, and me. They put our heads on a pair of disco-dancing bodies (see screen-grab above). Why is this disruptive? Because it points to a new form of personal entertainment one step above the stuff on YouTube that looks like it was shot on a camera phone.
A single JibJab animation can cost $50,000 to produce. Now you can piggyback on top of all that hard work, put your face in the video, and upload it to your MySpace page. Sure, there are better things you can do with your life. But there’s no denying that people love to watch themselves. Speaking of which, check out my dance moves in this episode.