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February 02, 2006

Comments

Terry Mitchell

Yes, I'd say they're all fragmenting very quickly.

Jake Kaldenbaugh

This is a great distillation of how the Internet has affected the traditional media establishment. However, like News Corp, I think you will see the old guard get pretty nimble, pretty quickly. Media niche miner models are already in full effect and I've noticed that the MSM is making acquisitions in this area (CMP > LightReading, News Corp > MySpace, AOL > Weblogs, etc...).
So, I guess the punch line is that the old media establishment has already begun to consolidate the new media world.
Meet the new boss; looks a lot like the old boss...

Steve


I guess the problem though is the market is getting more and more fragmented but the expense/quality we expect in our content is going up (faster than new tools are bringing it down).

So where is the compromise will he have to forgo quality to get things for each niche?

penmachine

I disagree on that last point. It may be true for movies--at least large scale ones--but it need not be true of music. If Moby and the Scissor Sisters can record hit albums in their apartments or basements, technology HAS brought the costs of producing quality down.

Even on an indie scale, a band I was in 13 years ago spent thousands of dollars to record, mix, master, and duplicate cassette copies of our album, using recording studios and other expensive facilities. I just released my own indie album, and I recorded it in my house and spent less than $1000 on the whole thing, including software, mastering, reproduction, and even shipping costs to get the CDs to my house.

Talent doesn't have a price, and if talented people can succeed in a niche, the tools are there for them to make a living at it. They just won't get fleets of tour buses and all the blow they can snort anymore. Which is for the good.

Chris

Ice-T and Robert Evans on NICHE programming. http://www.Jumpboxtv.com


A Brightcove Player with NICHE

Jim

All media and commerce is a dance of broad and niche. Walmart sells shoes and computers, but Nike Town and Apple Store do just fine. NBC, ABC and CBS are broadcasters, but Food Network, SyFy and HGTV are still rockin' as nichecasters. The same thing is happening in social media. Broad utilities (e.g. Facebook|general social networking and Twitter|general microblogging and others) will balkanize, or by virtue of their APIs and developer ecosystem will be balkanized by third parties. Utility-centric will give way to affinity-centric (passion, hobby, industry) and those general social utilities will be forced to chase into the space that directly competes with mags, cablenets, etc) already programming to passion-groups. The PlanetTagger "integrated social marketing" (http://spectrumdna.com) platform is a good example of how existing branded affinity group programmers (mags, cable nets, etc) can ensure they co-opt general social utilities instead of being co-opted by them and subjugated to them.

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